The Dip Is Your Best Friend

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”Only losers quit”

Yeah, tell that to anyone who avoided a cliff by walking away. It’s the kind of advice that sounds profound but is utterly useless

Let's clarify: quitting does not equate to failure. It can be a strategic move, and sometimes, it's the very decision that can save your life. Think about it like this—sticking to something just for the sake of it is like trying to drive through a wall when there's an open road right next to you. The real test lies in having the insight to distinguish between a dead end and a temporary dip that's worth pushing through.

Understanding the difference and making that decision is the key.

Seth Godin's book, "The Dip," tackles this very question with precision and insight. It's a concise read that packs a punch, offering valuable lessons on knowing when to persevere and when to quit.

I highly recommend it for anyone navigating the ups and downs of their journey.

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The Wisdom to Know When to Quit (or Stay)

Ask yourself: Can I realistically see myself excelling in this field? Picture being in the top 5%, or even 1%. If that vision seems out of reach, it's time to move on swiftly.

The top 1% of athletes make $50 million+ a year, while the average player earns $50,000. Top lawyers bring in $10 million+, compared to $100,000 for the average. The difference isn’t double—it’s 100 to 1000x.

This isn’t a decision to take lightly.

You need to ask this question when your mind is clear—after meditation, after reflection—not in moments of doubt or stress. Write it down: Can I become excellent at this? Ponder it. Be brutally honest with yourself. The answer will guide you.

Here’s the thing: quitting doesn’t mean giving up on yourself.

You can quit on tactics, on methods that don’t work. But you can’t quit on yourself—on the long-term vision of what you’re building. Especially if it’s your personal brand.

Quitting on yourself simply isn’t an option.

How This Clarity Helped Me Push Through the Dip

Bankruptcy was a turning point for me, and it forced some tough decisions.

I had no clue what to do next, and my thinking was impaired by self-doubt, trauma, and a relapse into substance abuse. Once I got back on my feet, I tried new things and failed. I stepped away from my passion for landscape photography, hotel photography and e-commerce, abandoning several ventures that felt like dead ends. It might sound counterintuitive, but quitting these endeavors quickly was the best decision I ever made. It was like clearing out the clutter to make room for what truly mattered: finding goals that align with my values of freedom, entrepreneurship, discipline, and ambition.

It's about cutting through the noise to focus on what genuinely makes an impact in your life.

You need systems

But quitting isn’t enough. To push through the dip and emerge stronger, you need tools. You need systems.

You need to optimize how you work. And for me, one tool has been a complete game-changer: Fathom.

The AI Tool That Transformed Everything

When I work with clients, we dive deep. These strategy sessions can last anywhere from one to four hours, and we uncover everything: their hidden motivators, obstacles, belief systems, goals, and even traumas.

It’s intense, and it requires clarity and precision to create actionable solutions that truly resonate.

This is where Fathom comes in. It records our conversations and creates a transcript of everything said. But it doesn’t stop there. I use AI to analyze the transcripts, refining them until I’ve distilled the essence of what my clients need. Then, I deliver something so powerful, it feels like I’ve read their minds. And that is because I did!

Here is the thing: “Clients buy from you if you give them what they want, but they will stay with you if you give them what they need.”

Read that last sentence again.

The results? Transformative. Clients leave with solutions that are not only actionable but also deeply aligned with their goals. It’s the kind of work that astonishes.

The Takeaway

Integrate AI into your workflow now! It is essential for staying relevant in the future.

So, where are you right now?

Can you see yourself achieving the life you want, the success you envision?

Let’s figure it out together.

P.D.: By the way, I was invited to podcast this week; you can watch here 

How can I help?

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